Privacy

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to any data that can personally identify you.

1.2 The controller for data processing on this website, as defined by the General Data Protection Regulation (GDPR), is Ursula Rohde, ROHDE+ROHDE Ursula Rohde, David-Gilly-Straße 1, 14469 Potsdam, Germany, Tel.: +4933195136212, Email: info@design-lichtschalter.com. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

Data Collection When You Visit Our Website

2.1 When you visit our website for informational purposes without registering or otherwise providing information to us, we only collect data that your browser transmits to our server (server log files). When you access our website, we collect the following data, which is necessary for us from a technical perspective to display the website:

Our visited website

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no further disclosure or use of this data. However, we reserve the right to retrospectively check server log files should specific indications of unlawful use arise.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser bar.

Hosting & Content Delivery Network

For hosting our website and displaying the content, we use a provider who provides these services either themselves or through selected subcontractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have entered into a data processing agreement with the provider, ensuring the protection of data of our website visitors and prohibiting unauthorized disclosure to third parties.

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are deleted after you close your browser (session cookies), while others remain on your device and enable us or our partner companies to recognize your browser on your next visit (persistent cookies). You can find the duration of cookie storage in your web browser’s cookie settings.

If cookies process personal data, such processing is based on Art. 6(1)(b) GDPR for the performance of a contract, Art. 6(1)(a) GDPR based on your consent, or Art. 6(1)(f) GDPR for our legitimate interest in the best possible functionality of the website and a customer-friendly and effective visit to our site.

You can configure your browser to inform you about the setting of cookies and decide on a case-by-case basis whether to accept them, or to reject cookies either for specific cases or in general.

Please note that disabling cookies may limit the functionality of our website.

Contact

When contacting us (e.g., via contact form or email), only the necessary personal data is processed for the purpose of processing and responding to your inquiry, based on our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the relevant matter has been conclusively clarified and there are no legal obligations to retain data.

Comment Function

In the context of commenting on this website, in addition to your comment, information about the time the comment was created and the commentator name you chose will be stored and published on this website. Furthermore, your IP address will be logged and stored for security reasons in case the content posted violates the rights of third parties or contains unlawful content. We require your email address to contact you in case a third party objects to your published content as unlawful.

Legal basis for storing your data are Art. 6(1)(b) and (f) GDPR. We reserve the right to delete comments if they are objected to by third parties as unlawful.

Processing of Data when Opening a Customer Account

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide this to us when opening a customer account. The necessary data for opening an account can be found in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned controller's address. After deleting your customer account, your data will be deleted provided that all contracts concluded have been fully processed, there are no legal retention obligations, and there is no legitimate interest on our part in continuing to store the data.

Use of Customer Data for Direct Marketing

Subscription to our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. For newsletter delivery, we use the double opt-in procedure, ensuring that you receive newsletters only after confirming your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. We store your IP address and the date and time of registration entered by your Internet Service Provider (ISP) to prevent misuse of your email address at a later time. The data collected during registration for the newsletter is used strictly for sending newsletters.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the controller mentioned above. Upon unsubscribing, your email address will be promptly deleted from our newsletter distribution list, unless you have explicitly consented to further use of your data or we reserve the right to use data beyond legally permitted uses, as explained in this privacy policy.

Data Processing for Order Handling

On our website, we offer customers the option to order product personalization by submitting image files via email. The submitted image is used as a template for personalizing the selected product.

Using the email address provided on the website, the customer can transmit one or more image files from the storage of their device to us. We capture, store, and use the transmitted files exclusively for creating the personalized product as described in the respective service description on our website. If the transmitted image files are passed on to specialized service providers for the execution and processing of orders, you will be explicitly informed in the following sections. There will be no further disclosure. If the submitted files or digital designs contain personal data (especially images of identifiable individuals), all aforementioned processing operations are carried out solely for the purpose of processing your online order in accordance with Art. 6(1)(b) GDPR.

Upon completing the order, the submitted image files are automatically and completely deleted.

9.2 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the designated transport company and the designated credit institution in accordance with Art. 6(1)(b) GDPR.

If, based on a corresponding contract, we owe updates for goods with digital elements or for digital products, we process the contact details (name, address, email address) you provided during the order to inform you personally within the legally stipulated period via suitable means of communication (such as by post or email). Your contact details are strictly used for communication regarding updates owed by us and are processed by us only to the extent necessary for the respective information.

To process your order, we also cooperate with the following service provider(s), who support us wholly or partially in fulfilling closed contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

9.3 To fulfill our contractual obligations to our customers, we work with external shipping partners. We only pass on your name and delivery address and, if necessary for delivery, your telephone number to a shipping partner selected by us for the purpose of delivering the goods pursuant to Art. 6(1)(b) GDPR.

9.4 Disclosure of personal data to shipping service providers - Deutsche Post

As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will pass on your email address and/or telephone number according to Art. 6 (1) lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided that you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery according to Art. 6 (1) lit. b GDPR, we only pass on the recipient's name and delivery address to the provider. The disclosure will only take place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

Consent can be revoked at any time with effect for the future to the responsible party mentioned above or to the provider. - DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

Consent can be revoked at any time with effect for the future to the responsible party mentioned above or to the provider.

9.5 Use of payment service providers - Mollie

On this website, one or more online payment methods from the following provider are available: Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands

When selecting a payment method from the provider where you pay in advance (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) and information about the content of your order will be transferred to the provider in accordance with Art. 6 (1) lit. b GDPR. Your data will only be disclosed to the extent necessary for payment processing with the provider.

Paypal

On this website, one or more online payment methods from the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

When selecting a payment method from the provider where you pay in advance, your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) and information about the content of your order will be transferred to the provider in accordance with Art. 6 (1) lit. b GDPR. Your data will only be disclosed to the extent necessary for payment processing with the provider.

When selecting a payment method where we pay in advance, you will also be prompted during the ordering process to provide certain personal data (first and last name, street, house number, postcode, town, date of birth, email address, telephone number, if applicable, data on an alternative payment method).

To safeguard our legitimate interest in determining your ability to pay in such cases, we will transfer this data to the provider for credit assessment purposes in accordance with Art. 6 (1) lit. f GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), the provider will assess whether the selected payment method can be granted with regard to payment and/or default risks.

The credit report may include probability values (so-called score values). Insofar as score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data.

You can object to the processing of your data at any time by sending a message to us or to the provider. However, the provider may continue to process your personal data if this is necessary for the contractual processing of payments.

Web analytics services 10.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google Analytics 4 does not use cookies when visiting the website, unless you explicitly consent to cookies. Instead, information about your usage behavior is collected and processed through so-called pings (small data packets sent to the host of an end device). This information includes your IP address, which is, however, truncated by Google to exclude direct personal identification.

The information is transmitted to Google's servers and processed there. Transfers to Google LLC servers in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website usage and internet usage. The IP address transmitted by your browser as part of Google Analytics 4 will not be merged with other data from Google. The data collected during the use of Google Analytics 4 is stored for a period of two months and then deleted.

All of the above processing, including data transmission via pings and the possible setting of Google Analytics cookies, only takes place if you have given us your explicit consent in accordance with Art. 6 (1) lit. a GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://policies.google.com/privacy?hl=en&gl=en and https://policies.google.com/technologies/partner-sites

Demographic features

Google Analytics 4 uses the special function "demographic features" and can create statistics based on age, gender, and interests of site visitors. This is done through the analysis of advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals

UserIDs

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

10.2 Google Tag Manager

This website uses "Google Tag Manager", a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and allows them to be calibrated, controlled, and conditional through a unified user interface. Google Tag Manager itself does not store information on user devices or read it. The service also does not conduct independent data analyses. However, Google Tag Manager transfers your IP address to Google and may store it there. Transmission to Google LLC servers in the USA is also possible.

This processing will only take place if you have given us your explicit consent according to Art. 6 (1) lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please disable this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

10.3 PayPal Marketing Solutions

r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

By using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the used device such as IP address and browser information, to evaluate them for statistical analysis of user behavior on our website and to create pseudonymized usage profiles. This includes analyzing movement patterns (so-called heatmaps) which show the duration of page visits as well as interactions with page content (e.g., text inputs, scrolling, clicks, and mouse-overs). The pseudonymization generally precludes direct personal identification. There is no merging with clear data collected in other ways related to your person.

All the aforementioned processing, particularly the reading or storing of information on the used device, occurs only if you have explicitly consented to us according to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider ensuring the protection of our site visitors' data and prohibiting unauthorized disclosure to third parties.

11) Retargeting/Remarketing and Conversion Tracking

11.1 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine the success of individual advertising measures with respect to campaign data. Thus, we aim to display advertising that is of interest to you, to make our website more attractive to you, and to achieve a fair calculation of the incurred advertising costs.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and do not serve personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across Google Ads customers' websites. The information obtained through the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

In the context of using Google Ads, personal data may also be transferred to Google LLC servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: Google Ads policies.

All the aforementioned processing, particularly the setting of cookies for reading information on the used device, occurs only if you have explicitly consented to us according to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

Additionally, you can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at the following link: Google Ads Browser Plugin.

To address users whom we have received data from within business or business-like relationships, we also use a customer matching function within Google Ads. To do this, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and phone numbers) to Google. In this process, Google does not have access to clear data, but automatically encrypts the information in the customer files via a special algorithm during the transmission process. The encrypted information can then only be used by Google to match existing Google accounts that the affected individuals have set up. This allows personalized advertising to be displayed across all Google services linked to the respective Google account.

The transmission of customer data to Google occurs only if you have given us explicit consent according to Art. 6 (1) lit. a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: Google Ads Customer Match.

Google's privacy policy can be viewed here: Google Privacy Policy.

For data transfers to the USA, the provider has joined the EU-US Privacy Shield framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

11.2 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display relevant ads for users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google identifies which ads are displayed in which browser via a cookie ID and can prevent them from being displayed multiple times. In addition, GMP can track conversions via cookie IDs, which are related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase through this website. According to Google, GMP cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge as follows: By integrating GMP, Google receives information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider may obtain and store your IP address. In the context of using GMP, personal data may also be transferred to Google LLC servers in the USA.

Google's privacy policy for GMP can be found here: Google Privacy Policy.

12) Site Functionalities

12.1 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC., USA

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos via the plugin is started, the provider also sets cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to our site, your data will be directly associated with your account when you click on a video. If you do not wish to be associated with your account, you must log out before activating the playback button.

All of the aforementioned processing, particularly the setting of cookies for reading information on the used device, occurs only if you have explicitly consented to us according to Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

12.2 ShopVote Graphics

External customer reviews and/or an externally awarded quality seal graphics from the following provider are integrated on our website: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

When you visit a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to properly load the elements. In doing so, certain browser information, including your IP address, is transmitted to the provider.

If personal data is processed in this context, it is done so in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in optimal marketing of our offers and the appealing design of our website.

12.3 Google reCAPTCHA

Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA. For the visual design of the captcha window, the provider uses "Google Fonts", which are fonts loaded from the internet by Google. There is no processing of further information beyond the functionalities already transferred to Google via reCAPTCHA.

The service checks whether an input is made by a natural person or abusively through machine and automated processing, and blocks spam, DDoS attacks, and similar automated harmful access attempts. To ensure that an action is performed by a human rather than an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits these for evaluation to the provider's servers.

The legal basis is our legitimate interest in determining individual accountability on the internet and preventing abuse and spam in accordance with Article 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorized disclosure to third parties.

For data transfers to the USA, the provider has adhered to the EU-US Privacy Shield framework, ensuring compliance with the European data protection level based on an adequacy decision of the European Commission.

13) Tools and Miscellaneous 13.1 - Lexoffice

For handling accounting, we use the cloud-based accounting software service from the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany.

The provider processes incoming and outgoing invoices, and possibly also our company's bank transactions, to automatically capture invoices, match them to transactions, and generate financial accounting in a semi-automated process.

If personal data is processed in this context, the processing is carried out in accordance with Article 6(1)(f) GDPR, based on our legitimate interest in efficient organization and documentation of our business transactions.

13.2 Cookie-Consent-Tool

This website uses a "Cookie-Consent-Tool" to obtain effective user consents for consent-required cookies and cookie-based applications. The "Cookie-Consent-Tool" is displayed to users upon page visit in the form of an interactive user interface, allowing consents to be given for specific cookies and/or cookie-based applications via checkbox selection. Through the tool's use, all consent-required cookies/services are only loaded if the respective user grants corresponding consents via checkbox selection. This ensures that such cookies are only set on the respective user's device in the event of granted consent.

The tool sets technically necessary cookies to store your cookie preferences. Personally identifiable user data is generally not processed in this process.

If, in individual cases, processing of personal data (such as IP address) occurs for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Article 6(1)(f) GDPR, based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies, and thus in a legally compliant design of our website.

Further legal basis for processing is also Article 6(1)(c) GDPR. As data controllers, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, ensuring the protection of our site visitors' data and prohibiting unauthorized disclosure to third parties.

For more information on the operator and the settings of the Cookie-Consent-Tool, please refer directly to the corresponding user interface on our website.

14) Rights of the Data Subject

14.1 The applicable data protection law grants you the following rights (rights to information and intervention) with regard to the processing of your personal data by the data controller, with reference to the specified legal basis for the respective conditions for exercise:

Right to information according to Article 15 GDPR;

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS BASED ON OUR PREVAILING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSES OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

15) Duration of Personal Data Storage

The duration of personal data storage is determined by the respective legal basis, the processing purpose, and, if applicable, additionally by the respective statutory retention period (e.g., commercial and tax retention periods).

In the case of processing personal data based on explicit consent pursuant to Article 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.

If there are legal retention periods for data processed within the framework of contractual or contract-like obligations based on Article 6(1)(b) GDPR, this data will be routinely deleted after the retention periods expire, provided that it is no longer necessary for the fulfillment of the contract or for the initiation of contracts, and/or if there is no longer a legitimate interest on our part in continuing to store it.

In the case of processing personal data based on Article 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

In the case of processing personal data for direct marketing purposes based on Article 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Article 21(2) GDPR.

Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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